Through Eluvial, Marketing Development is developing the existing market rather than looking for a new market. Eluvial is always looking for new buyers to pitch products to through Photography, Aerial, Copy-writing, and Graphic Design.
Market Development is a 2-step process to tap the untapped market. It begins with market research, where we do a segmentation analysis of which market segments are worth pursuing.
The goal is to expand the reach into a different segment or unexplored market. A segment is defined as the small sub-group of a larger population. Once Eluvial decides which segment to choose, the next step of market development involves creating a promotional strategy to enter into the market using both audio and visual media.
Cost management is another aspect to exploring these products. Seeing how possible competitors are doing in the market and researching are two big factors in deciding how to market your product.